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STRATEGIC GROWTH PLANNING FOR A NATIONAL ORGANIZATION

THE PROBLEM

National organization lacked a growth strategy in regards to expanding on new campuses, growing existing chapters and training local volunteers. They also did not have consist recruitment tactics being taught to undergraduates or being utilized by staff members and volunteers

THE SOLUTION

LaunchPoint conducted a 360-degree review of the entire organization and created a multi-faceted strategy that included the following: staff training, ongoing staff management, better reporting systems, creation of a three-year expansion strategy, consistent programing at regional/national undergraduate events and development of online programming that collectively gave the organization a robust growth plan.

THE RESULTS

The national fraternity is trending above their optimistic projections in year one, chapters are successfully implementing better recruitment tactics, staff members have greatly improved their support of chapters and many new expansion opportunities have been solidified in the coming years.