Developing a Killer Brand for Recruitment

Published on August 3, 2016

A killer brand exists when an entity derives a disproportionate amount of success in its…

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Ban Chapter Designations!

Published on July 15, 2016

Ban the use of chapter designation everywhere and never use them again!  A small proposal…

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Published on June 1, 2016

Recently on my travels I have noticed Southwest’s ads lining the airport walls with the…

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Building a Mission Statement for your Chapter

Published on April 6, 2015

Before you can truly sell your chapter to great potential members or become a great…

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