Oftentimes when I work with students they hear the word “selling” and cringe – if that is you it is OK, I don’t blame you one bit. Selling has a lousy connotation and rightfully so because we have all dealt with obnoxious sales people, those who fake their personality to try to sell to you and folks with a level of assertiveness that makes us feel uncomfortable. When we hear that we need to sell our chapter to potential members it is easy to fear we need to turn into that person that we despise; well you are in luck because the best salespeople in the world don’t actually act like this, but rather act like their authentic selves and ask exceptional questions. Great selling is simply asking great questions, genuinely listening to their response and helping determine if your product is the right fit for their needs. Here are some great questions that I’ve seen chapters use effectively in recruiting potential members:

  • Why do you want to join a fraternity/sorority?
  • How do you believe you can positively impact our organization?
  • What do you want to do after you graduate?
  • What is your biggest accomplishment? Why?
  • What leadership experiences and roles have you had in the past?
  • Who do you look up to as a role model?

Do these sound like a job interview? They should because you are interviewing someone that will join your organization, represent what you stand for and ultimately determine the trajectory of your organization moving forward. We cannot afford to make bad decisions, recruit the wrong people and then watch our organization move in the wrong direction. We need to have the courage to ask the tough questions and truly determine if someone is the right fit and while we are doing it we are building the relationship necessary to sell them on joining our organization over other ones on campus. Selling is simply asking great open ended questions, genuinely listening to the responses and helping them understand how your organization fits what they are trying to accomplish both in college and after they graduate.